HomeStars had a nice mention in Toronto Life Magazine last month. It’s finally online at the website.
Among the mentions:
The Toronto arm of homestars.com—sort of a TripAdvisor for construction—launched two years ago and now gets about 10,000 page views per day. “People need a place to vent, because it’s such a mysterious business,” says HomeStars’ co-founder Nancy Peterson. “You need to get something done so you open your phone book, but you have no idea who’s legitimate and who’s not.”
Incredulous and angry, the HomeStars postings speak of half-finished houses, unmet deadlines, flooded basements and runaway contractors: “They left a big hole in our roof and they’re supposed to be roofers”; “My bedroom ceiling is now lower than the tops of my windows”; “You will be lucky to see him for anything more than one hour every other day.” All-caps—that emotional typographical scream—is popular, as in, “DO NOT HIRE THIS CONTRACTOR.”
At HomeStars, Peterson agrees that shame is the predominant emotion among bilked renovators. “One guy called and said, ‘I’m a Bay Street guy and I got hosed for $80,000.’