Tag: Reviews


Introducing Star Score – A New Way For Canadians to Evaluate Contractors

Today, HomeStars launched a new and better way for Canadians to evaluate the contractors they are researching to hire. This innovative new system is the first of its kind among review sites. It is called Star Score. Star Score is the result of many employee’s hard work over the past two...

/ November 3, 2016
Review and rating illustration

How To Effectively Rate And Review A Home Professional

For those amongst us who actually remember the 70’s, the movie 10 introduced the notion of the “Perfect 10” into our urban lexicon. But as the protagonist of the movie George soon discovered, there is no such thing as a ‘perfect 10’. Indeed, there is no such thing as perfection. Which is...

/ October 31, 2016
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Announcing Our April HomeStars Star Review Prize Winners!

Every month at HomeStars we reward three of our lucky users with one of our Star Reviewer prizes. Every one of our active Star Reviewers is eligible for entries into these draws on a monthly basis. In April we rewarded three very lucky users with some really great products to help...

/ May 12, 2016
People checking reviews

Seventy-six per cent of Canadians say their purchase decisions are influenced by online reviews

While only twenty-five per cent ever check reviews when hiring home contractors. We recently surveyed Canadians nationally and found that even though online reviews were influencing purchasing decisions in general, they were not always being consulted when hiring home service professionals. Despite the fact that home improvement can cost thousands...

/ April 28, 2015

Believability: The Elusive Goal in Marketing

Ever wonder what the biggest challenge is in successful marketing? It’s achieving believability. After all, it isn’t enough to run a flashy, entertaining ad spot, especially if it can’t convince your target market that your claims of quality are true. The CBC radio show, The Age of Persuasion, aired a...

/ February 28, 2011
Condominium bedroom, photo courtesy of Last Detail Home Staging

Have You Been Bamboo-zled?

The beauty in HomeStars.com is the real life information it provides everyday people like you and I.  By having reviews written by real people with real experiences at your fingertips, you can feel confident in making good choices, leveling the playing field for everyone. In the world marketplace, we are...

/ December 6, 2010
Backyard deck by Sunbury Cedar

Five HomeStars Reviews We Like & Why

A person’s home is their castle and the HomeStars team takes that saying to heart. We understand the difficulties in home renovations, which is why we hope our site will ease the process for you. We are very appreciative when people share their reviews. Home owners take the time to...

/ November 1, 2010

How Can Reviews Affect Your Company?

One of the biggest fears from companies about participating in social media is “What if someone says something bad about me?” Any consultant in any industry has had to deal with this fear. The obvious answer is, “Well, people are talking about you anyway!” It doesn’t always quell their fears...

/ October 26, 2010
Custom vanity

Reviews of the Week!

As Content Manager here at HomeStars I read well over a thousand reviews a week.  I can get a real sense of satisfaction from some reviewers, others have an interesting story to tell or a funny way of telling it and these are the types of reviews that will really...

/ May 14, 2010
Best of Awards logo

Best Hamilton Contractors 2009 – Awards & Pub Night

Last night HomeStars, in conjunction with the new Ideal Home and Garden Show, came to Hamilton to introduce HomeStars to exhibitors of the show, as well as recognize the achievements of the Hamilton contractors and home improvement specialists who have been rated by their customers as the best in the...

/ February 12, 2010