Unique Selling Proposition for a Contractor?

Got a chuckle out of this shot from a Chicago contractor’s van. Their tagline is “We return phone calls and show up on time!”

If anyone out there has done business with these guys, right there is the makings of a potential positive review.

[Hat tip: Perry Marshall (print subscription newsletter).]

P.S. Their ugly website uses this USP also. I won’t even try to speculate on why they have a one-pixel link to a video of Jerry Lewis singing “I only have eyes for you.”

Posted by AndrewG