New Site Features Bring Transparency to Review Approval Process
In an effort to bring more transparency to our review approval processes, we recently added some really exciting new features to our site.
Each review that is submitted to HomeStars is subject to a variety of checks to help ensure its legitimacy. Submitted reviews are analyzed by a content staff member and tracked by several features in our system before they are published; random reviewers are also emailed to help ensure the accuracy of their statements.
Reviews go up and down and are edited and investigated. Until now, there was no way for a homeowner considering a company to know where that 0 star review went on a listing or why that stream of 10 star reviews has suddenly disappeared.
Below is a list of possible notifications you may see on a company listing and why they might appear. All notes display the reviews submission date and are placed in lieu of the review.
Verification:
This message will display when a review has been published but has been removed from the site for verification. This could be because a company has contacted HomeStars to say that they do not recognize the review as one of their customers and we are now trying to verify the content of the review. It may also be because new upgrades or information has brought the review to our attention and we are investigating based on our own observations. You are able to click on the user name to view any other reviews this user may have written.
Versions:
If a homeowner writes a review but then something changes and they decide to edit their review’s star rating, you will see this button just to the right of the review. Clicking on it will allow you to read the old version of the review as it was originally submitted. Any time a star rating is adjusted, either up or down, readers will be able to view the previous versions. This is unlimited and all versions of the review will now be available.
Removal:
This flag was designed due to the number of homeowners asking to remove their reviews. Sometimes this is because the homeowner was asked by the company to write the review but really doesn’t want to be published on our site. The review is posted but then the homeowner decides to remove the review. Sadly this often happens when a company receives a poor review and recognizes their customer. Some companies will contact the customer and ask to have the review removed. This is not always very graciously done and I personally have heard about this type of situation far too often. This is a flag to keep an eye out for. If a company has quite a few reviews removed on their listing you may want to ask them, and yourself: why?
Review Criteria:
Mistakes happen. Sometimes reviews are published and then later it is learned that they do not meet our review guidelines. You would most commonly see this message if we have learned that the reviewer is not actually one of the company’s paying customers or the review was submitted using an invalid email address. For a full list of possible reasons you can read our guidelines.
Fake reviews:
This is a special marker that is reserved for when we discover potentially fake reviews are being submitted. Some companies try to submit reviews on their own company to alter their star rating and move themselves up in search results. Guilty parties, you know who you are and this serves as a warning. This beauty marker will be left in the space where you attempted to leave your fake review.
Suspicious Reviews Banner:
Once it is determined that a company is attempting to submit many suspicious reviews to our system, this banner above will appear with their company name across the top of their listing and on their search result. This banner will stay on the listing for a few weeks. This is a new marker and fortunately we haven’t had to use it yet.
All of these new banners is our first attempt to make sure our actions are more visible on the site and we earn your trust as readers and users our reviews.
Feel free to give us more suggestions !
Posted by Colleen





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