HomeStars – News and Updates

PRESS RELEASE – Home Stars Directory Inc. Secures Follow-on Angel Financing Round

Home Stars Directory Inc. (HomeStars.com) has secured a follow-on angel round with the Toronto Maple Leaf Angels and other angel investors.
TORONTO, September 2, 2009. Home Stars Directory Inc. (HomeStars.com), a North American web-based directory and review site focused on the home improvement market, today announced that it has completed a follow-on financing round with participation by Toronto’s Maple Leaf Angels as well several other angel investors.
In November of 2007, Home Stars Directory Inc. secured financing to fund the development of a new, scalable North American home improvement reviews and ratings website.
Funds from today’s additional round will go towards financing the next stage of HomeStars’ aggressive expansion strategy, including local marketing programs and the development of content and sales in selected territories.
“Home improvement companies are rapidly embracing web sites and advertising to connect with prospective homeowners, and consumers are looking for more contextual and relevant information to make renovation and repair decisions” said HomeStars founder and CEO, Nancy Peterson. “Building the HomeStars brand in new cities is the next step in achieving our vision of becoming the leading North American directory with reviews in the home improvement vertical.”
“HomeStars is becoming an essential home improvement resource in North America,” said Paul Maasland of the Maple Leaf Angels, and HomeStars board member. “Their success in the Greater Toronto Area proves what they are capable of, and we’re looking forward to the growth in other territories.

Launched in 2006, Toronto-based HomeStars.com, is an online community of homeowners in Canada and the U.S. HomeStars has more than 160,000 monthly visitors searching for home improvement specialists. There are more than 30,000 reviews listed on the site in every category from architects to woodworking.
The Maple Leaf Angels is a group of private investors who come from a wide variety of backgrounds and careers. They possess expertise in the information technology, manufacturing, alternative energy, finance and services areas, and these are typically the areas they invest.

Posted by BrianS