Beware of Dogs
There’s a great article this month in Fast Company magazine on The Promise and Peril of a Reputation Economy.
Some really interesting points in the article about the challenges we face as a company sometimes having to play middleman between some minor dispute between a contractor and a homeowner.
We like to think we’ve got a pretty good process to protect ourselves from the bogus reviews, but of course it could get better. We cross check a few things both technically, and legally, which is manual work, but valuable.
However with close to 25,000 reviews on the site, we’re approaching such big names as Zagats and UrbanSpoon in terms of content.
Posted by BrianS
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