Go ahead and Claim yourself!
Andrew just sent me an interesting study from Palore that studied small & medium sized health & beauty businesses in the west coast, and what % claimed their directory listing on various online web sites. (note - claiming means registering to the listing so you can then directly update your address, hours and add more information about your company). Palore found that companies that were already advertising online were 2.5 times more likely to claim than non-advertiserrs. And 45% of all companies advertising, claim listings on various online directories. But what's nice to see is that 18% of non-advertisers also are seeing the value in keeping their web presence up to date.We all know that consumers are searching the web locally more and more to find relevant information about places in their neighborhood.
So if you own a small business, go ahead and claim yourself and get ahead of the curve.
Labels: advertisers, claim, companies, register
Posted by Nancy Peterson
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